EVENT
Vegas Uncork'd
BRAND
FIJI Water
LOCATION
Caesars Palace Garden of the Gods
DESCRIPTION
To reinforce the brand's positioning as the water of choice by the world's greatest chefs, FIJI Water sponsored Bon Appetit's Vegas Uncork'd culinary festival.
FIJI Water partnered with James Beard award-winning chef, Hubert Keller, with a 4,000 square foot activation space. While known for his skills inside the kitchen, Chef Keller is known to moonlight as a DJ. With this unique talent in mind, FIJI Water constructed a DJ booth as the focal point during the Grand Tasting to showcase Chef Keller's DJ skills to over 5,000 foodies.