EVENT
LACOSTE L!VE Desert Pool Party
BRAND
FIJI Water
LOCATION
Indio, California
DESCRIPTION
To engage with their millennial and celebrity demographic, FIJI Water sponsored the LACOSTE L!VE Desert Pool Party during Coachella.
As the exclusive water for this celebrity-driven event, FIJI Water interacted with party-goers by offering tropical flavored shaved ice (made from actual FIJI Water!). A custom fabricated stand along with roaming brand ambassadors provided a nostalgic way for hundreds of influencers and celebrities to cool off from the desert heat with shaved ice.
Proactive media outreach included placements on E!, MTV and Just Jared.