EVENT
SoBe 21st Birthday Party
BRAND
SoBe
LOCATION
SLS Las Vegas
DESCRIPTION
The iconic SoBe brand turned 21 in 2016. To celebrate this milestone occasion, Pepsi Co partnered with SLS Las Vegas to host an over-the-top birthday bash.
The day-to-evening celebration was headlined by live performances by Charli XCX and Tinashe.